GNT will demonstrate how plant-based EXBERRY colours can help food and drink manufacturers connect with modern consumers at Fi Asia Indonesia 2024.
FMCG Gurus’ research shows 63% of consumers in the Asia-Pacific region consider it important that products are free from artificial colors. In addition, 62% say they have become more attentive to ingredient listings in recent times.1
EXBERRY colours are created from non-GMO fruit, vegetables, and plants using sustainable production methods. They can be used to deliver a wide spectrum of shades across a variety of food and beverage applications while meeting consumer demands for natural ingredients.
At Fi Asia Indonesia, GNT will offer visitors a selection of crepes to showcase the possibilities with EXBERRY. The crepes will feature colour directions inspired by the company’s Regeneration Rising campaign and are designed to appeal to the new generation of sustainability-focused shoppers.
Andreas Thiede, general manager at GNT Singapore, said: “Today’s consumers want natural and sustainable products — but visual appeal is just as important as ever. EXBERRY offers a plant-based, sustainable solution that allows manufacturers to tick every box. We’re excited to show Fi Asia Indonesia visitors what we can achieve using colors made from fruit, vegetables, and plants.”
GNT’s professionals will be available at the event to provide insight and advice into how EXBERRY can be used to meet different project requirements.
References
1 FMCG Gurus ‘Clean Label Trends in Asia Pacific’ (Jul 2023)
