Givaudan highlights plant-based fish products as “next big trend” in alternative proteins

Position paper explores growing market for plant-based fish and seafood products.


Givaudan has unveiled the results of its latest research conducted in collaboration with University of California, Berkeley’s Product Development Programme. The research investigates the trend in alternative proteins – plant-based fish products – and explores the opportunities and challenges for manufacturers today and for future market development.

Commenting on the release of the position paper, Sylvain Jouet, global product manager, meat substitutes, fish and seafood, Givaudan, said: “Our paper explores the latest industry developments, and identifies the biggest opportunities, as well as the innovations that will be game-changing for the industry in the coming years.”

Consumer interest in plant-based fish alternatives is growing, and is poised for a rapid rise like other alternative protein products. While it is being driven by the same macro-trends as meat substitutes, the interest in fish and shellfish alternatives reflects some of the specific challenges faced by the fishing and shellfish industry. The paper further explores these challenges, and identifies new opportunities for manufacturers.

The paper also looks at taste, texture, colour, proteins, nutritional content and processing, and how these must be addressed holistically by manufacturers when developing plant-based fish products.

Jouet concluded: “We are always looking for new ways to create great tasting, more complete future-facing food experiences. This research complements our extensive knowledge in alternative proteins, further guiding our innovation and product portfolio in this space and assuring the development of plant-based products that consumers love.”