Givaudan Active Beauty introduces i-MAPS

The new instant microbiome profiling system offers customers the opportunity to personalise beauty products for consumers 

Givaudan Active Beauty has unveiled its instant microbiome analysis and profiling system (i-MAPS), which allows customers to expand their product offering to include skincare products especially to the microbiome of their consumers. This combination of microbiome research and new technology unleashes the opportunity for customers to explore the personalisation of beauty products involving the skin microbiome. 

The company described the profiling system as “the first of its kind” as it marks a scientific achievement in microbiome research, bringing new opportunities to the cosmetic industry. Using bioinformatics, i-MAPS uses a combination of different techniques in a specific sequence to create individual profiles by mapping the skin microbiome in approximately seven hours compared to seven days for a standard analysis. Every profile provides exclusive information about the bacteria present on the microbiome and correlates it to a skin type such as oily, dry, sensitive, or ageing.

Laurent Bourdeau, head of Active Beauty said, “The creation of i-MAPS is not only an impressive achievement in microbiome research, but it’s also a game changer for the world of cosmetics. We are proud to create new revolutionary cosmetic innovations supported by a highly experienced and dedicated team of scientists who continue to advance our research of the microbiome. This technological advancement is the first step into unclaimed territory creating new strategic opportunities for our customers to explore the personalisation of beauty products with microbiome data in the future.”

Responding to consumer demands for more personalised beauty products, the new technology will eventually allow our customers to include the latest microbiome research into their products to help consumers enhance their skincare routines. According to a global consumer study of the skin microbiome conducted by Givaudan, 73% of the respondents indicated that they are willing to try cosmetic products with a skin microflora concept and 78% of the respondents recognise that when skin microflora is out of balance, it can result in skin-related issues or diseases.