Gentlebrand offers integrated approach to packaging design

Combining creativity with feasibility, the new design agency specialises in brand strategy, brand identity and packaging design.

 

Gentlebrand-Packaging Tailors is born from the experience of Sidel and PET Engineering, among the specialists in design and packaging engineering for the fast-moving consumer goods (FMCG) industry. The new design agency offers brands the ability to transform packaging ideas into solutions and which, with its holistic approach, already includes local and worldwide successful cases in its portfolio.

Gentlebrand combines packaging and design expertise with marketing and brand management strategies – an approach that allows the agency to provide its customers with solutions aimed at enhancing the product and reaching the market segment that the brand targets.

The collaboration with Sidel and PET Engineering allows the agency to ensure the feasibility of all the proposed solutions not limited to the use of polyethylene terephthalate (PET), but also glass, cans and other materials.

In addition to the brand strategy, brand identity and packaging design, Gentlebrand provides prototyping services and communication design activities that include key visuals and corporate materials for its customers to push communication while maintaining the brand identity highlighted in the preliminary phases of the project.