Raising awareness of the benefits of gelatine and collagen peptides on a global level.
Four regional gelatine associations – Asia-Pacific, Europe, North America and South America – have jointly founded the Gelatine Representatives of the World (GROW). With the expertise of the members of all four gelatine associations, GROW aims to raise awareness of the benefits of gelatine and collagen peptides, and further develops the industry.
The four founding member associations have a history of cooperating on safety and testing aspects of gelatine. In the face of globalisation, the international, national and regional regulatory framework has become increasingly complex. In the interest of customers, consumers and the gelatine and collagen peptides sectors worldwide, sharing information on a regular basis, aligning on key issues, and the need for effective global communication are essential.
The focus of GROW lies on exchanging details of regulatory developments in the different regions, and sharing knowledge about new scientific information. Also, GROW will work on the improvement of analytical methods and global testing standards, and foster free trade of gelatine and collagen peptides worldwide.
Gelatine is mainly used in food and pharma applications, and collagen peptides in health, nutrition and beauty applications.