Frugalpac, a British company developing a range of sustainable packaging products, has introduced Frugal Bottle. The 75cl Frugal Bottle is made from 94% recycled paperboard with a food-grade liner to hold the wine or spirit. It can be refrigerated, and keeps the liquid cooler for longer.
The first wine to go on sale in the Frugal Bottle is from an Italian vineyard Cantina Goccia.
Ceri Parke, owner of Cantina Goccia, said that the decision to adopt the use of the Frugal Bottle is to achieve a more sustainable form of packaging for an industry calling for innovation, and will allow the vineyard to decarbonise the drinks industry.
“When some of our top hotel customers saw samples of our paper wine bottle, there was no hesitation in their minds that this type of bottle would be well-received in their dining rooms. The launch of the Frugal Bottle is a big leap in sustainability without compromising wine quality,” Parke added.
Weighting just 83g, the Frugal Bottle is up to five times lighter than a glass bottle, making it easy to carry and lighter to transport. For wine producers, the Frugal Bottle can be produced in their bottling facility, offering freedom on design and printing, and is more cost effective to transport while reducing their carbon footprint. As the Frugal Bottle is made from recycled paperboard, it allows for 360-degree branding across the bottle.
Malcolm Waugh, CEO of Frugalpac, concluded: “Frugalpac’s business model is to supply Frugal Bottle machines for wine producers or packaging companies to manufacture the bottles on their site, cutting carbon emissions even further. Materials can be purchased locally through existing paperboard printers to give maximum freedom of design and the best commercial offering.”