FrieslandCampina Ingredients will return to Fi Europe 2023 in Frankfurt, Germany to showcase its latest developments in adult nutrition. At its booth, the company will highlight the Biotis Fermentis, which was created to support athletic performance and holistic health through targeting the gut-muscle axis. FrieslandCampina Ingredients will also share plant-based inspiration with its Plantaris protein bar applications, as well as unveil a brand new whey protein ingredient designed to step up medical nutrition innovation.
Gut health goodness
Consumers worldwide are looking to improve their health by being more active, as two-thirds of people say they now exercise at least three times a week on average.1 At the same time, research demonstrates that intensive exercise and related dietary habits can cause gut discomfort, leading to negative effects on overall well-being and impacting sports performance.
At Fi Europe, FrieslandCampina Ingredients will showcase its Biotis Fermentis ingredient for sports nutrition. By fermenting protein, prebiotics and probiotics together, this solution offers the properties of its individual ingredients, effectively targeting the gut-muscle axis. Recently shortlisted for the 2023 Best Sports Nutrition Ingredient award by ESSNA, Biotis Fermentis delivers multiple health benefits, including improved gut health and muscle support, as well as perceived improvements to wider well-being, including mood and energy levels. In a trial conducted by FrieslandCampina Ingredients, 80% of participants self-reported improved satisfaction with their physical well-being after three weeks of taking the ingredient daily.2 This means brands can design sports nutrition solutions that maximise athletic performance from the inside out.
Visitors can find out more about this solution by joining the “Reformulation with innovative ingredients Innovation Tour” at Fi Europe. In addition, FrieslandCampina Ingredients’ Linda Bentert, segment marketing manager for Biotis, will deliver a talk entitled “Unlocking the gut-muscle axis: exploring the power of fermentation in sports nutrition” in the Exhibitor Showcase Theatre.
Unlocking the full potential of plant-based proteins
Protein remains at the fore, with active consumers on the lookout for innovative plant-based sources alongside traditional dairy proteins. In fact, the size of the global plant-based bars market is increasing, with an expected compound annual growth rate (CAGR) of 14.0% from 2023 to 2030.3 However, 33% of consumers are concerned about the texture of high-protein snacks,4 and plant proteins often present formulation challenges relating to sensory experience.
At FrieslandCampina Ingredients’ stand, visitors will be able to taste the company’s latest plant protein bar applications, made with Plantaris pea or faba protein ingredients. Providing a protein content of over 15g per serving, these concepts show how brands can leverage neutral-tasting ingredients to address the challenges associated with the taste, texture and shelf life of developing high-protein plant-based bars, delivering on consumers’ sensory expectations. Attendees can also find out more about Plantaris by taking part in the “Plant-Based Innovation Tour”.
The whey to innovate in medical nutrition
FrieslandCampina Ingredients will be also launching a new whey protein ingredient in the New Product Zone. Designed to unlock untapped opportunities in medical nutrition, this ingredient allows brands to create appealing and nutrient-dense medical nutrition products that meet patients’ needs.
“We’re thrilled to be back at Fi Europe – it’s always a great chance to meet with customers new and current, as well as build valuable wider industry connections,” comments Vicky Davies, global marketing director for performance, active and medical nutrition at FrieslandCampina Ingredients. “This year, we’re spotlighting our protein portfolio and how our unrivalled application expertise can help unlock innovation potential. Our Plantaris high protein bar applications, which deliver high levels of plant-based protein without compromising on taste or texture, are just one example of what manufacturers can achieve when working with best-in-class ingredients. Also making its Fi Europe debut is Biotis Fermentis, a first-of-its-kind solution in sports nutrition which enables brands to deliver multiple holistic benefits to boost sports performance in one convenient product. Perhaps most excitingly, we’re introducing a new ingredient for medical nutrition applications at this year’s show, so keep your eyes peeled for more information, coming soon!”
References
1 FMCG Gurus, Top Ten Trends, 2021
2 FrieslandCampina Ingredients, internal consumer research in collaboration with MMR research
3 Grand View Research, Plant-based Bars Market Size, Share & Trends Analysis Report By Product Type (Protein Bars, Granola/Cereal Bars), By Nature (Organic, Conventional), By Distribution Channel, By Region, And Segment Forecasts, 2023 – 2030. https://www.grandviewresearch.com/industry-analysis/plant-based-bars-market-report
4 FMCG Gurus, Consumer Perspectives on Protein Consumption in 2022.
