Both companies have agreed to focus on the export of cheese to Africa and the Middle East.
FrieslandCampina and Arabian Food Industries Company (Domty) have combined their efforts in a new company that will export and sell “affordable” cheese propositions to markets in Africa and the Middle East from Egypt.
According to Mohamed Damaty, vice-CEO, Arabian Food Industries, “We have been seeking this venture as a company for long. We believe that our products can fit well into the African market, and joining forces with FrieslandCampina will help us a lot to do so. We are optimistic about the venture and its ability to grow in the future.”
Dustin Woodward, managing director, FrieslandCampina Consumer Dairy Africa, added: “Combining our joint expertise, capabilities and footprint will allow us to nourish more African families than ever before. Over the next few years, we will bring exciting innovations that will create new cheese propositions that are more healthy, affordable and accessible to consumers across Africa and the Middle East.”
Arabian Food Industries is a cheese manufacturer in Egypt, with its cheese brand Domty. Established in 1989, it now has a total turnover of over €100 million (US$119 million), in white cheese, mozzarella, cream cheese, aside from fruit juices and bakery products. Through the years, it has been widening its portfolio to different cheese formats and types, as well as expanding its market reach within Egypt and its export operations in the Middle East and the Gulf region.
FrieslandCampina’s brands, Frico and Kroon, have been available in the market in several North African countries for decades. The cooperation with Domty will allow FrieslandCampina to enter faster-growing cheese categories and better serve consumers across their breakfast, lunch, dinner and snacking occasions.