taps Unbxd’s AI to power digital transformation across B2B and B2C

Unbxd, a provider of artificial intelligence (AI)-based commerce search and product discovery solution, has worked with (FSD) to enhance online grocery shopping experience on the latter’s platform. FSD is a US-based online foodservice distributor offering B2B and B2C buyers a digital storefront for bulk purchases. Leveraging on Unbxd’s AI and machine learning capabilities, FSD will be able to provide personalised and simplified purchase experiences for both FSD’s B2B and B2C customers.

With Unbxd, FSD aims to ensure that shoppers are able to find the most relevant products across the purchase journey. Unbxd’s self-learning AI models power the search and merchandising processes to match the intent of the shopper to the search results.

Adeel Murtaza, head of eCommerce technology at, explained: “We were looking for a solution that was easy to integrated with while hosting our eCommerce on Magento. The search solution had to be fast and agile. The AI capabilities Unbxd demonstrated and offered made for an obvious choice.”

Unbxd has over 50 AI models, facets, and filters that help in delivering a context-aware search. Unbxd shortens the path-to-purchase and uplifts conversions with visual autosuggest and inline add-to-cart functionalities, thereby enhancing the overall online shopping experience.

Pavan Sondur, founder and CEO of Unbxd, concluded: “We are thrilled to help Unilever’s FSD platform to deliver a personalised digital experience to its online shoppers. This transformation has come at a very apt time when everyone is heading the eCommerce way to buy essentials.

“Grocery is a key segment for us, and we are bringing the offline convenience to the online mode of buying.”