Food Japan 2023 highlights latest innovations in Japan’s food and beverage industry

A sake barrel ceremony was conducted during the show’s opening

Food Japan 2023, one of ASEAN’s leading Japanese Food and Beverage exhibitions, has opened its doors to welcome visitors from across the region. Held from 11-13 Oct at Suntec Convention and Exhibition Centre, the show showcases Japan’s diverse food and beverage industry, technology, and services.

With over 180 exhibitors from 30 prefectures, Food Japan 2023 offers an opportunity for visitors to experience the flavours of Japan. This year, half of the show’s exhibitors are participating in Food Japan for the first time, providing visitors with the opportunity to experience new and innovative products. Each exhibitor has brought their local delicacies, regional specialties, and cultural heritage to the forefront, providing visitors with an immersive culinary journey.

Visitors to the show can explore various displays and sample tastings throughout the exhibition floor, showcasing the latest trends in technology and culinary innovation. In addition, a series of programmes have also been lined up for visitors to learn more about the Japanese food industry.

Food Japan 2023 features an exciting line-up of programmes for its attendees

The first day of the Food Japan 2023 spotlighted three notable programmes: the Himeji City Food & Sake Pairing Event by the Himeji City Office; a seminar by the Japan Farmed Fish Association on the topic, “Why Japanese Fishes are Premium?”; and “Savouring Japanese Tradition, Sustaining the future: CANPai Bites and Sustainability”, conducted by Kojo Chemicals & Food.

More than that, the second day of the show features a programme by the Japan Tea Central Public Interest Incorporated Associated, demonstrating “Japanese tea to the next stage”.

On the last day of the show, Food Japan will open its doors to the general public from 14:00-17:30, allowing them to experience food and beverage products that are as yet unavailable on local retail platforms. A food sampling of dried mushroom soup and honey sake will also be held.

“We are excited to bring you new-to-market products, food technology machinery and workshops that cover a range of topics, from new Japanese technologies to F&B trends. With over 180 exhibitors from 30 prefectures, this is a ‘must attend’ exhibition in the region for made-in-Japan food and drink producers to connect with decision makers from the retail, wholesale, food service, and hospitality sectors,” said Masanao Nishida, director of Food Japan.

The success of Food Japan was enabled through its stakeholders: the Japan Council of Local Authorities for International Relations (CLAIR), the Embassy of Japan (Singapore), the Japan External Trade Organisation (JETRO), the Ministry of Agriculture, Forestry and Fisheries (MAFF), the Singapore Food Manufacturers Association (SFMA), and Yamaguchi Prefecture.