Food Japan 2016 to Encourage Visitors to Be Healthy, Innovative and Productive – The Japanese Way!

Exhibitors explaining their products to media and guests during the media conference. 

Singapore, 4 October 2016 – Food Japan, ASEAN’s leading exhibition for Japanese F&B related products and services, shared highlights of this year’s line-up today. To be held from 27 – 29 October at Suntec Singapore Convention and Exhibition Centre, Food Japan 2016 will focus on three key areas – Health, Innovation, and Productivity. With over 1000 items from 300 exhibitors from 40 prefectures, visitors can look forward to a wide variety of signature Japanese F&B products, innovative products and services, and new-to-market brands. In response to feedback from trade visitors and as part of efforts to support local trade professionals, a new Masterclass Series will offer visitors the opportunity for in-depth hands-on workshops conducted by Japanese and local experts.

Previously known as Oishii Japan, Food Japan is the 5th edition of the regional F&B showcase, rebranded this year to reflect its expanded portfolio and scope. Food Japan 2016 targets 11,000 visitors this year, a close to 10% increase from last year.

Memorandum of Understanding to Deepen Skills for Retail and F&B Industries in Singapore

Organisers signed a Memorandum of Understanding with Singapore’s e2i (Employment and Employability Institute) today, to enhance, broaden and deepen skills for the Retail and F&B Industries. Food Japan will work with e2i to develop a framework for continuous learning which can include masterclasses, refresher courses, site visits and talks.

The MOU signing deepens the relationship between Food Japan and e2i and reiterates the joint commitment to attract, develop and train trade professionals in these industries. In Oishii Japan 2015, e2i had supported the trade workshops held during the exhibition. This year, e2i will support the Masterclass series, as the first initiative under the MOU agreement. 

The Masterclass series will include eight curated sessions on 27 and 28 October, which are open only to trade visitors. Conducted by Japanese and local industry experts, the sessions range from food preparation, the use of seasonings to gaining the right techniques in using cooking equipment. (Please refer to Annex for the list of Masterclasses).

“The MOU signifies and affirms the e2i’s commitment to help raise capabilities and professionalism of working professionals in the Retail as well as Food and Beverages industries. The Masterclass Series partnership with Food Japan for the next three years aims to inspire and facilitate a cross-country exchange of best practices to further grow, deepen and strengthen the competencies of our Singaporean core workforce,” said Mr Gilbert Tan, Chief Executive Officer of e2i.

“Food Japan aims to bridge and facilitate exchange, collaboration and ultimately, mutually beneficial growth among the F&B industry in Japan, as well as overseas. Singapore is where our exhibition has started and grown, and we are honoured to be able to do our part to support trade professionals in the local industries. Through this partnership, we will be working closely to share expertise and ideas with these core groups,” said Mr Masanao Nishida, Project Director of Food Japan.

Food Japan 2016 – Health, Innovation, and Productivity

On 27 and 28 October, trade visitors can look forward to a multi-faceted showcase of F&B-related brands, products and services, from returning favourites to new-to-market brands. With 50% of products being new to the show, visitors can draw inspiration and meet with Japanese F&B exhibitors, learn from experts, and explore collaboration opportunities for a competitive advantage. Participating exhibitors will also demonstrate the versatility of Japanese ingredients through customised menu creations.

Key highlights include:

  • Health: From seafood to healthier seasoning options, exhibitors will showcase products and cooking methods that use ingredients that taste good and are good for our health. They include freeze-dried miso soup with low salt content, Chia seed konnyaku jelly, soy meat and different vinegar varieties. 
  • Innovation: Visitors can learn more about the innovative use of versatile Japanese ingredients, through new products and demonstrations. This includes the konjac plant, which can be used in desserts as well as savoury dishes.
  • Productivity: Tapping on technology to help businesses conserve resources and raise efficiency, machinery will include an integrated and space-conserving POS terminal, Delious Pico. Other equipment include oil filtering and packaging machines.

 Food Japan will welcome both public and trade visitors on 29 October. Visitors can look forward to a rare opportunity to better understand, appreciate and purchase the diverse variety of products and services in Food Japan. Workshops will also be conducted during the day, including a Temari Zushi and Matcha Tiramisu Hands-on Workshop by ABC Cooking Studio Singapore and a Miniature Teishoku Hands-on Workshop by Polkaros, a lifestyle brand based in Tokyo that combines influences from Japanese traditional crafts with modern zakka goods.

For details of Food Japan 2016’s exhibitors, exhibition updates and more information, please visit .  

Food Japan 2016

Date and Time:

27 – 28 October : 10am – 5:30pm daily (Open to Trade Only)

29 October : 11am – 4:30pm (Open to Trade & Public)


Suntec Singapore Convention & Exhibition Centre

Hall 401 – 402, 1 Raffles Boulevard, Suntec City, Singapore 039593


Admission Fees:



Free admission for pre-registration at by 24 October 2016

SGD20 for on-site registration


SGD4 per pax

Free entry for children 12 years old and below