Firmenich unveils new West Coast Innovation Centre for product development

Firmenich has unveiled its newly designed West Coast Innovation Centre in Anaheim, California, the US, the home of its 7.5-acre Durarome production site and West Coast commercial business. The new facilities are designed to increase creativity, improve collaboration with its customers, and enable more rapid end-to-end product development.

Karl Witton, vice-president new venture, Firmenich, elaborated: “Our team at the site focuses on more than just flavour applications; they are product developers first. Taking this approach provides our customers with the resources, skills and focus to enable them to scale up their business.”

The next phase of site enhancements will expand Firmenich’s current pilot plant capabilities to further prepare its customers for scaled-up production, an expanded sample lab to support customers quickly and efficiently, and innovative software and technology solutions to digitally optimise the customer experience.

“This facility and its integration with the global Firmenich network and regional areas of expertise, mirror our partnership with Stanford University on a next-generation research programme and our San Diego taste research and development centre. They enable Firmenich to move to the next era of excellence in taste and beyond,” Emmanuel Butstraen, president taste and beyond, Firmenich, concluded.

The new Firmenich facility is constructed with architectural approaches and designs, leveraging modular construction principles. The facility’s interior design pays tribute to the building’s history in Anaheim, and the entrepreneurial spirit of its past inhabitants and surrounding community.