Exhibitors share success stories from RX Japan’s JFEX 2023

Japan Int’l Food & Beverage Expo (JFEX) 2023 exhibitors share their experience, providing a sneak peek at the success and impact of the event on the food and beverage (F&B) industry

The success of Japan Int’l Food & Beverage Expo (JFEX) 2023 has enabled RX Japan to position itself as a choice platform for sector innovation and quality.

The 3rd JFEX took place in Tokyo Big Sight, Japan, from 22-24 Jun 2023. JFEX 2023 provided a platform for exhibitors to enter Japan and Asia’s rich food and beverage sector. The event brought together pioneers, suppliers, and major companies who shared their finest offerings, as well as all kinds of food and beverages from around the world.

This edition of JFEX was a significant achievement, with 23,070 attendees from the food sector. Buyers from Japan and around the world were able to try and assess a wide variety of food and drink products at the showgrounds. These included food and beverages from 728 exhibitors from 36 countries/regions.

Along with the three previous specialised shows, JFEX Premium launched last year, showcasing premium delicacies, seasonings, and more. As a result, it paved the way for more exhibitors to join the event. Barrakat Isfara, Cava de Oro Asia, Simma Wine & Vineyards Spa, Ajinomoto Frozen Foods, and many more were among the exhibitors at last year’s edition.

Not only that, JFEX also launched the JFEX Awards, specifically for products from all over the world that are “New-to-Japan”. This show aims to provide visitors with a new experience with the exhibitor’s showcase of innovative F&B products. Last year, Jiangxi Tiankaile Food’s Yezihui Icecream (coconut and milk flavours) won the gold award in the show.

Exhibitors shared their thoughts on their experiences at JFEX 2023.

Seung Ah Ham from GBSA shared: “This was our first time participating in the Korean Pavilion, so we had concerns before the exhibition. However, the response exceeded our expectations, and there was a continuous stream of buyers visiting our booth to the extent that we ran out of seating space. We are very pleased, and we are looking forward to the next exhibition.”

Reflecting on the event, Lin Shi Ying from Guangzhou Shunchangyuan Wine and Spirit stated: “We feel that Japanese buyers have a very high level of wine tasting and also give our products a very high rating. They showed great interest in conceptualising and importing our products. I am still very confident in the Japanese market, and I also feel that our customers are very interested in our products.”

Similarly, export relations coordinator Linda Lubengu also said, “This [JFEX] is a great platform to come, exhibit, and connect with new business. It’s a great platform to come and learn new trends.”

Given this, RX Japan has announced two upcoming editions of JFEX in 2024. JFEX Summer will take place on 19-21 Jun 2024 at Tokyo Big Sight. On the other hand, JFEX Winter will be held on 27-29 Nov 2024 at Makuhari Messe. Building on the success of JFEX 2023, the two 2024 editions will provide networking opportunities and market insights into the dynamic food and beverage industry.

The “Japan’s Food” Export Fair (JFEF) will also take place concurrently with RX Japan at the same time and venue (19-21 Jun 2024 at Tokyo Big Sight and 27-29 Nov 2024 at Makuhari Messe). Importers, distributors, and international buyers interested in purchasing Japanese food and beverage products are the target audience of this trade exhibition. With the full support of the Japanese government, the show will also facilitate global market exploration for F&B businesses, creating a platform for companies to connect and expand their growth.

Join key decision-makers and professionals in the F&B industry by registering for JFEX Summer and JFEX Winter 2024 today. For registration and details, visit https://bit.ly/3TtQK89.