EXBERRY colouring foods offer “perfect match” for top consumer trends

GNT Group will be demonstrating how the addition of its EXBERRY colouring foods can be placed to meet some of the biggest trends at Food Ingredients Europe, which will be held from 3-5 December 2019 in Paris.

With a selection of vegan burgers, pastries and drinks on offer at stand 6C80, GNT will showcase how its EXBERRY colouring foods allows manufacturers align with modern trends such as clean label, plant-based, Instagrammability and organic.

Visitors to the stand will also discover the new focus colour for GNT’s latest “Love Colour” campaign, which will reflect public feeling for 2020.

Paul Collins, director of international sales and market, GNT, said, “Consumer needs are increasingly complex, and food and beverage manufacturers face more challenges than ever. Alongside the growing demand for visually attractive, ‘Instagrammable’ products, consumers are increasingly taking an interest in the link between food and social responsibility. EXBERRY colouring foods are plant-based, vegan-friendly, halal and kosher, and with an unrivalled range of shades, they encapsulate the best of all worlds.”

EXBERRY colouring foods enable manufacturers to connect with consumer demands across many areas, including:

Clean label
With consumers paying more attention to ingredient lists, it is more important than ever to offer clean-label products. EXBERRY colouring foods support clean and clear labelling and are considered foods in their own right – to the extent that they can be consumed safely at any point during the production process.

Plant-based diets
Flexitarian, vegetarian and vegan diets are on the rise across Europe and demand for plant-based colours is growing every year. EXBERRY colouring foods are obtained from fruits, vegetables and edible plants and manufactured using water and gentle, physical processes such as pressing, chopping, filtering and concentrating.

Instagrammability factor
When it comes to the power of social media in the food and beverage industry, the numbers don’t lie.  Modern consumers are increasingly on the lookout for eye-catching products that inspire emotions and can create a buzz on Instagram. EXBERRY offers a wide range of colouring foods, comprising more than 400 shades.

Organic trend
Mintel research shows that 17% of food and drink products launched in Europe in the last decade have carried an organic claim.  To meet growing demand for organic products, GNT offers EXBERRY Organics, which are certified according to recognised EU organic standards and include blues, reds, yellows, oranges and purples.