GNT will showcase the various functions of its plant-based EXBERRY colours with an array of food and drink products at Fi Asia Thailand 2023 (20-22 Sep, Bangkok).
EXBERRY concentrates are created from edible fruits, vegetables, and plants using physical processing methods such as chopping and boiling. Based on the concept of colouring food with food, they can deliver a full spectrum of shades and are suitable for almost any food and beverage application.
FMCG Gurus’ research shows that 65% of Asia-Pacific consumers say they like food to have bright and intense colours – but 77% say it is important products do not contain artificial colours.1
At Fi Asia Thailand, GNT will demonstrate how EXBERRY can be used to create eye-catching food and drink with clean and clear labels. The GNT stand will feature a wide variety of products coloured with EXBERRY, with giveaways for visitors including beers and ice cream.
The company’s technical professionals will also be on hand throughout the event to offer advice on how plant-based colours can be used to meet individual project requirements.
Victor Foo, GNT’s general manager for APAC, said: “Modern shoppers want natural food and drink products that also deliver strong visual impact. EXBERRY is a consumer-friendly solution that can deliver a rainbow of spectacular shades in almost any application. We’re looking forward to showing Fi Asia Thailand visitors the vast potential of our plant-based colours.”
References
1 FMCG Gurus ‘Flavor, Color & Texture – Q4 2022 – Global & Regional’
