Many decades ago, Coco Chanel summed up the link between outward appearance and inner confidence very neatly when she urged women to “add more lipstick and attack” if they were feeling down.
Today, however, consumers are looking further than colour cosmetics to boost their beauty and self-esteem. Increasing numbers are turning to support in the form of dietary supplements. Research published this year by ReportLinker has shown that the three biggest beauty reasons why consumers are seeking out supplements are to improve their hair, nails and skin.
Almost eight in 10 consumers (79%) are keen to improve their hair growth and hair health. A desire for stronger nails is the main motivator for 64%, while 60% are looking to firm their skin/restore collagen. The pursuit of skin health/clear skin and anti-ageing/fine line and wrinkle reduction are close behind at 55% and 40% respectively.
Efficacy is vital
In all of these areas, collagen is a key component. As the most abundant protein in the body, collagen is a key constituent in skin, nails and hair. Hence, it has been used as an ingredient in topical beauty products for many years. However, the greatest efficacy cannot be achieved from the outside. Instead, beauty-from-within products based on collagen peptides are key to achieving optimal results.
When formulating collagen supplements, it is vital that the right peptides are chosen. Consumers are savvier than before, and when faced with an array of product choices, they will go for those with scientific backing and proven results.
GELITA’s VERISOL Bioactive Collagen Peptides (BCP) have been shown to deliver outstanding results for skin, hair and nails in multiple clinical trials. When ingested orally, VERISOL stimulates fibroblast cells in the dermal layer of the skin to increase overall extracellular matrix formation. Thus, they influence collagen metabolism from the inside, resulting in fewer wrinkles, improved skin elasticity and a more youthful appearance.
Read the full article here.