Embracing the health-conscious consumer: The rise and potential of low-calorie ice cream production

The ice cream market has traditionally gravitated towards lavish options, as exemplified by the world’s most expensive ice cream. The flavour – Cellato’s infamous Byakuya – is priced at an astounding $6,696 for just 4.3 ounces*, responding to demands for decadent indulgence.

According to the International Dairy Foods Association, 1.38 billion gallons of ice cream were produced in the US in 2022; it is the most popular among frozen desserts.* Due to the increased demand for this dessert, Fortune Business Insights projected the global ice cream market to reach $104.96bn in 2029 —a 46% increase from $71.52bn in 2021.*

Factors driving the demand for healthier ice cream

One key trend is the rising demand for guilt-free ice cream. Growing lactose intolerance has bolstered the demand for vegan alternatives. A recent survey showed 60% of North America’s population prefers healthier confectionery, desserts, and ice cream. These consumers contribute to an anticipated 3.5% CAGR from 2022 to 2030.*Compared to guilt-free ice cream, traditional ice cream offers little to no health benefits. The surge in the production of fortified food that offers more than just basic nutrition has heightened this demand. Health concerns are also significant drivers of another trend- for low-calorie ice cream. This, however, is just one facet of a broader array of factors,

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