Picture shows (from left) Howard Colliver, FPA Chairman, Sean Dyer, Regional Sales Director RPC Superfos UK, Claire Smart, Area Sales Manager RPC Superfos, Lorcan Mekitarian, Bpi sponsor, Mark Byrne, Sales Manager RPC Superfos UK and Paul Sinha, host.
RPC Superfos’s sleek and innovative EasySnackingTM packaging solution for eating on-the-go has received the FPA Product Innovation Award 2016 from the Foodservice Packaging Association. The winning pack features a stylish look with a sleek integral spoon in the lid – ideal for a broad range of convenience foods.
The Product Innovation category was judged by a group of experts from the packaging industry. According to the judges, one of the key aspects that made EasySnacking™ the winner was that the pack brings something new to the market and enhances the consumer experience. In particular, they cited the simple yet effective design which ensures high level hygiene thanks to the peelable self-adhesive label on top of the lid that accommodates the spoon. Another key advantage is ease of recycling because the entire pack is made of polypropylene.
“We are delighted to receive the FPA award which underlines the appropriateness of our EasySnackingTM pack,” comments Sean Dyer, Regional Sales Director, RPC Superfos UK.
“This complete packaging solution makes eating on-the-go an indulgent experience and an increasing number of food producers are becoming aware of the benefits that it brings to the end-users.”
Importantly, it is very easy to open the pack to avoid any spills when the lid comes off; the integral spoon is hassle-free to grab and it feels good to eat from it. On shelf, the pack looks enticing to end-users with hi-tech in-mould labelling.
The design is available in two versions: one with a spoon in the lid and one with a higher lid giving room for both a topping – crunchy or liquid – and a spoon. Apart from offering outstanding convenience and functionality, the pot is re-closable, stable and optimised for stacking, filled or empty.
As well as the FPA Product Innovation Award, EasySnackingTM has received a Scanstar from the Nordic packaging competition of the same name and was also a finalist in the “Best convenience on-the-go packaging” category of the World Food Innovations Awards 2016.