More than 90 companies nationwide will compete and showcase their scrumptious innovations
New Delhi, India – DuPont Nutrition & Health, a leading supplier of food ingredient solutions to the global dairy industry, continues to inspire Indian ice cream manufacturers with the launch of Season 5 of The Great Indian Ice Cream Contest. Held in partnership with the Indian Dairy Association, DuPont will challenge the creativity of the contestants as they pit themselves against each other with their best scoop ideas at one of the largest pan-India ice cream contests on February 11, 2016 in Gurgaon, Delhi. Results will be announced on the same day.
The first contest was held in 2008 and returned with three more exciting seasons in 2009, 2010 and 2013. The competition has grown from 21 participants in 2008 to 74 participants in 2013. This year, the contest has received an overwhelming response of more than 90 participants and registration is now closed. In line with the DuPont Nutrition & Health new brand positioning campaign, “It’s What’s Inside,” the primary objective for this contest is to collaborate with the local dairy industry and help turn challenges into business opportunities.
“In the food business, it’s what’s inside the product that makes the difference. At DuPont Nutrition & Health, we know food and we understand the market. We are passionate about innovation and continue to work together with our customers to inspire ice cream innovation in India. This is why we are back with another season of this unique event,” said Brian Jones, regional president, South Asia at DuPont Nutrition & Health.
“This contest is a collaborative platform that brings together manufacturers from across the Indian dairy industry. Competition from the past seasons has been intense but this undoubtedly brings out of the box creations and unique product offerings to the table,” added Sanjay Iqbal, sales director, South Asia at DuPont Nutrition & Health.
The contest is open to all manufacturers of ice creams and frozen desserts in India. Entries will compete in either the Ice Cream or Frozen Dessert group in the following categories:
- Standard Vanilla
- Best Chocolate
- Kool Kids
- Most Innovative
Judges for the event will include luminaries from the Indian ice cream industry, as well as a panel of approximately 15 children of DuPont Nutrition & Health employees in India; they will evaluate entries in the Kool Kids Category. All judges will receive training and orientation regarding sensory evaluation and other parameters prior to the event from world-renowned ice cream expert, Vasco de Sousa, who has around 28 years of experience in the ice cream industry. The panel of judges will experience what’s inside the most scrumptious ice cream recipes and find out how the creations measure up in terms of quality and inventiveness.