DSM’s latest Global Insight Series report reveals that an overwhelming number of consumers of lactose-free dairy in emerging markets such as Colombia and China, say that their main purchase driver is the health appeal of lactose-free products, not merely lactose-intolerance.
Based on an international consumer survey, comparing results in the mainstream low-lactose market in Finland to upcoming markets in Colombia and China, the report reveals that lactose-intolerance is not the main driver for consumers to choose lactose-free dairy over regular dairy in Colombia and China, despite these countries having much higher lactose-intolerant levels than in Finland. Instead, they prefer lactose-free dairy for its health benefits.
In China and Colombia, 82% and 73% (respectively) of the consumers agree that lactose-free dairy is healthier than regular dairy. They also indicated that they would increase their consumption if lactose-free dairy was reduced in fat and sugar. Thus, understanding the specific health benefits of lactose-free dairy over regular dairy in upcoming markets can further drive product innovation and consumer interest.
“This report gives valuable insights into how lactose-free dairy products can be further developed and positioned, making the most of the wide array of positively perceived health benefits by consumers.” explains Marten Paasman, global business line manager of dairy enzymes. “As a leading supplier of enzymes for low lactose and lactose-free products, we have been working with customers all around the world to successfully innovate this category beyond lactose-intolerance. An opportunity that is particularly attractive to health-conscious consumers in emerging markets where the dairy market is evolving rapidly.”
It is DSM’s aspiration to enable better food for everyone, including making available the multiple benefits of lactose-free dairy to an increasingly number of consumers worldwide.
To view the full report – click here.