Colouring Foods have become indispensable for the success in changing market conditions
Mierlo, 17th August 2017 – The global beverage market is undergoing significant change. Driven by growing consumer concerns about what they drink, there is a strong move towards more healthy and natural options which manifests itself particularly in sugar reduction or the removal of additives. At the same time, people are looking for new taste adventures and sophisticated drinks that go beyond the usual. The search for indulgence and trying out new things have become top drivers in the purchase decision for soft and alcoholic drinks. Visual and multi-sensory experiences are of particular importance in this regard. New beverages cannot persist on the shelves without innovative colour concepts.
At drinktec, to be held from 11th to 15th September 2017 in Munich, the GNT Group will demonstrate how manufacturers can succeed in these market conditions with the use of natural colours. At booth B1 512, the pioneer and producer of EXBERRY®, the global number one brand in Colouring Foods, will showcase its portfolio made exclusively from fruit, vegetables and edible plants. The concentrates meet the necessary quality in terms of stability, brilliance and shelf-life while offering best possible cost-in-use and year-round availability. Thanks to innovative product series like Micronised Powders for instant drinks, GNT offers solutions for all kinds of beverage applications, from soft drinks, juice drinks and smoothies to various alcoholic beverages.
“Due to the growing demand for clean label products, the wish for inspiring new concepts and increasing competition, beverage manufacturers can no longer rely on their established recipes”, says Petra Thiele, Managing Director of GNT Europa. “With our Colouring Foods, we make sure that finding a true natural and high-performing colour solution is no obstacle on the way to serving market trends. Our consumer research has shown that Colouring Foods can even increase brand preference for a product.” GNT supports manufacturers throughout the entire product development process, from getting consumer insights to finding the ideal colour solution, stability tests and regulatory advice.
One highlight of the booth is a special experience room, where visitors can get the feeling of being in one of GNT’s application labs and peek into the company’s own kitchen to gain first-hand insights into technical details and latest innovations. To demonstrate ways of reinventing traditional lemonades with colour solutions from the EXBERRY® portfolio, the company has developed five delicious recipes for visitors to taste and discover at the stand.
