DMCC partners with CropData to enhance UAE-India trade ties through Agriota

E-marketplace for agriculture commodities trading and sourcing platform furthers the UAE’s National Food Security Strategy and economic diversification.


Dubai Multi Commodities Centre (DMCC) has launched Agriota e-marketplace, a technology-driven agriculture-commodity trading and sourcing platform that uses blockchain to help bridge the gap between millions of rural farmers in India and the United Arab Emirates’ food industry.

The Agriota platform provides Indian farmers the opportunity to connect directly with the food industry in the UAE, including food processing companies, traders and wholesalers. The marketplace allows them to bypass intermediaries, optimising the supply chain and ensuring traceability to create value for all stakeholders. Farmers can participate directly with the large demand from the UAE’s market. This type of aggregation has the potential to empower local communities, deliver better quality farm-to-shelf products, and expand the UAE’s long-term food security.

As a start, the platform will offer cereals, pulses, oil seeds, fruits, vegetables, spices and condiments.

Admed bin Sulayem, executive chairman and CEO for DMCC, commented: “Harnessing the power of blockchain technologies within the commodity space is a top priority for DMCC, and launching Agriota is the next natural step in this journey. The UAE has a significant history with India, and our agricultural commodities platform takes this symbiotic relationship even further, benefitting the millions of farmers throughout India whilst simultaneously providing greater food security for the UAE.

“The UAE has a comprehensive plan in place to ensure food security and champion agribusiness trade facilitation, with the ultimate goal of positioning our nation as a world leading hub in innovation-driven food security. The launch of an innovative model like Agriota will inch the UAE closer to the top of the Global Food Security Index.”

The online marketplace provides end-to-end traceability and transparency through last-mile verification and extension infrastructure in a blockchain environment. Additionally, the introduction of a banking system with a multi-tier escrow structure, will ensure secure transactions of funds when using the platform.

In 2019, India exported more than US$38 billion of agricultural and processed food products, with one of their largest markets being the Middle East. In July this year, DMCC announced its plans to replicate the business model behind its tea and coffee operation by building a new infrastructure and logistics centre in Jebel Ali Free Zone (JAFZA) to attract, facilitate and promote the trade of cacao, pepper, chillies and spices, with the flexibly to expand to other agriculture commodities including cardamom, nutmeg, cinnamon, cumin, cloves, ginger, sesame seeds and cashew nuts.