Deliveroo unveils 2021’s food trends

2021 is expected to welcome similar themes from 2020 around conscious consumerism, plant-based alternatives and sustainability.

Last year had been a rollercoaster ride, with highs and lows. One of the few peaks to emerge last year was food trends as consumers looked for ways to entertain themselves at home. Whether it was banana bread, whipped coffee or homemade pasta, consumers stretched their creativity to whip up food delights.

Online food delivery company Deliveroo has commissioned a Censuswide survey of over 1,000 Singaporeans to find out which 2020 food trends they are bringing to the New Year.

Moving towards a zero food waste nation
With increasing concerns over climate change, many consumers demand and are willing to change their eating habits for the greater good. The survey found reducing food waste was the top trend that Singaporean will want to see this year, with 51% of respondents committing to cut down on food waste.

The rise of clean-eating, dairy-free and meat-free alternatives
2020 was the year of balance. Consumers tried new food options in an attempt to live healthier and more sustainably. In keeping with this trend, half of those surveyed plans to incorporate a clean-eating diet, with 48% expressing that they would like sustainable foods to continue to be a key food trend this year. 43% of respondents are looking to replace some meat dishes with plant-based food, while 49% plans to include dairy-free alternatives such as soy, oat, and almond in their diets.

Experimenting with homemade pasta
Singapore consumers took their love affair with pasta to a new level in 2020. 32% of those surveyed said they tried their hands at whipping up all kinds of fresh pasta at home. Of which, 52% of the respondents plan to keep up this newfound tradition this year.

A place for Asian cuisines
It is no surprise that Asian cuisines are ranked top among Singaporeans as many turned to Chinese (45%) and local (45%) dishes as a source of comfort during the pandemic. Asian cuisines are expected continue to fare well in the new year, with respondents looking forward to expanding their palates with South Korean (45%) and Japanese (48%) dishes.

Hungry for social media inspiration
Dubbed as a social media nation, consumers in Singapore turned to Facebook and Instagram to find food inspiration, at 45% and 35% respectively. This is followed by recommendations by friends and family at 34%.


This article is provided by Deliveroo.