Crop.Zone partners Nufarm to bring alternative weed control into Europe

An Australian crop protection and agricultural chemical company, Nufarm and the German ag-tech start-up, Crop.Zone have entered into a cooperation agreement. The collaboration aims for launching Nufarm and Crop.Zone’s hybrid herbicide solutions across European markets, starting with the implementation of an early adopters programme for the 2021 season in Benelux and Germany from 2021 onwards.

The solutions complement existing, synthetic herbicides, providing farmers an alternative for weed management, contributing to yield optimisation and farm profitability while contributing to sustainability goals.

Dirk Vandenhirtz, CEO-partner for Crop.Zone, elaborated: “We are delighted to have found a strategic partner in Nufarm, which has more than 100 years of experience in crop protection and has a grown relationship with a strong network of distributors across Europe. Our solutions comply with organic farming guidelines, and offer farmers a fast, efficient, and cost-effective alternative to known chemical treatments.”

Nufarm and Crop.Zone combine chemical and physical processes to create a sustainable method of weed control. By pre-treating plants with an organic regulated conductive liquid and sequentially applying electrical charge, the company is able to control weeds with enhanced efficiency and lower energy consumption.

Hildo Brilleman, regional general manager for EuMEA at Nufarm, concluded: “For us as herbicide specialists, this new technology, with its broad mode of action, is an exciting innovation in crop protection that will help to make agriculture more sustainable. With it, we can offer our customers an alternative to our proven chemical solutions at competitive prices, especially in those crops where chemical weed control have been reduced and where alternative technologies are requested.”