Concentrated immune boost with chewy VitaBites

Anlit rolls out new portfolio of immune-boosting products in tasty delivery platform.

Anlit has unveiled a trio of products in delectable VitaBite formats targeting immune health, namely Long Life Probiotics (LLP) immune probiotics, zinc, and elderberry bites. All three are market ready for adaption by supplement providers into customised functional formulations.

Anlit incorporates nutraceuticals in flavourful, easy-to-enjoy gummies and chewable formats tailored for private labels.

David Gabbay, vice-president of marketing for Anlit, said: “Much of our efforts at Anlit are dedicated to bringing more appeal to the daily supplement routine for kids, adults, seniors and other pill-fatigued consumers. We also strive to encourage the intake of concentrated doses of essential nutrients by children. These new products come in a variety of flavours to address these different consumers’ preferences.”

Anlit’s LLP immune probiotics bites are composed of two active probiotic strains, Bifidobacterium lactis (BI-04) and Lactobacillus acidophilus (La-14), where both have beneficial effects on respiratory function. Native chicory inulin is added for digestive support with additional options to include vitamin C and D, and zinc.

A number of research studies support the benefits of these strains in addressing respiratory and common cold-associated symptoms, including fever, rhinorrhea, and cough. The prebiotic inulin fibre helps maintain gastrointestinal health and immune function by feeding healthful bacteria and restoring a proper balance of essential intestinal microflora.

“Our formulation is based on clinical trials conducted on probiotic strains developed at Danisco labs, and are the precis strains we incorporated into our products,” Gabbay claimed. “These strains have demonstrated abilities to delay the onset of respiratory tract illness compared to placebos, and support the immune system. In fact, BI-04 is the strain most endorsed by doctors for promoting respiratory health, according to a 2018 ProVoice Survey of 250 board-certified primary care physicians.”

The new chewable bites are infused with Anlit’s LLP technology that ensures high stability for the live bacteria in an edible chewable matrix under ambient conditions for up to 24 months. It also protects the active probiotic bacteria from the harsh conditions of the stomach, without hindering colonisation, thus ensuring the bacteria thrive inside the colon.

Anlit’s Zinc bites come in blister packs of 23mg zinc citrates with sambuca, with the Elderberry bites contain 50mg sambuca and 10mg zinc, with added options for including vitamin C and D. Due to the COVID-19 pandemic, these ingredients experienced colossal demand.

Zinc is a supplement for relieving common cold symptoms. Studies have found that zinc can help shorten the duration of a cold and reduce the number of upper respiratory infections in children. The mineral is required for the development and functioning of immune cells in the innate and the adaptive immune system. Black elderberry extracts have been shown to reduce the severity and length of certain types of influenza. The berries and flowers of elderberry are packed with antioxidants, especially anthocyanins, as well as vitamins with immune boosting properties, such as vitamin C.

Supplement providers can choose from Anlit’s immune-boosting portfolio of products to build innovative formulations in more effective and functional delivery formats. In addition, the two-year shelf life opens up a scope of merchandising options.

These ingredients are delivered in a chocolate, vanilla- or fruit-flavoured soft-chew matrix, with a smooth and enticing texture to aid those consumers who have a general reluctance for supplementing. The vitabites are manufactured using natural ingredients, are non-GMO, gluten- and trans fat-free, plus certified kosher and halal.