China’s BGG establishes new global base in Switzerland

Jürgen Nelis is BGG World’s new CEO

BGG has announced the establishment of a new global headquarters in Switzerland as part of a major restructuring plan. Operating as BGG World, the headquarters in Basel will be managed by the newly appointed CEO Jürgen Nelis; he will be supported by Thomas Adler, who joins as global commercial director to lead the company’s international corporate strategy.

The opening of the BGG World HQ represents a step forward for BGG’s global expansion efforts. The family-owned company, which is based in Beijing, has implemented a plan to foster deeper relationships with its international customers and partners, while maintaining itsproduction and R&D roots in China.

Centralising international functions in Switzerland will streamline the alignment of BGG’s offer with its customers’ own strategies, meeting their needs more efficiently and enhancing risk mitigation within the global supply chain. The realignment will also leverage the significant market opportunities that exist for BGG’s innovative technology platforms and diverse product portfolio.

Nelis commented: “As we internationalise our organisational structure and operating model, we will be investing heavily in our commercial organisation. We are currently hiring several sales managers in Europe and the US, and by doing so we will more than double our customer-facing resources in these key markets. At the same time, BGG will continue to invest in its asset base and in human clinical trials for its core products.”

Li Chunhua, the founder and principal shareholder of BGG, added: “We strongly believe that our three leading technology platforms – botanical extraction, enzymatic conversion, and micro-algae farming – combined with continuous investment in clinical trials, will provide our customers with high-value, sustainable business potential for the long-term future.”

Li Kun, a major shareholder and the son of Li Chunhua, added: “We are excited to take this logical next step to become the leading global producers of innovative natural ingredients that support human health and wellbeing.”

Global commercial director, Thomas Adler, said: “This strategic overhaul underscores BGG World’s commitment to excellence, innovation, and global leadership in the natural ingredients sector, promising a future of sustained growth and international success.”

In line with its growth strategy, BGG World has also announced plans to diversify into the food ingredients sector, beginning with BGG’s existing stevia and licorice extract solutions. The company intends to broaden its product offerings further in the coming years, reinforcing its commitment to innovation in dietary supplements, cosmetics, and food ingredients.