Campina Organic, the organic dairy products by FrieslandCampina, is now available in a more environment-friendly packaging. The litre packaging has a new pouring opening that makes the plastic screw cap superfluous, and with this prevents the production of millions of plastic screw caps. Additionally, one layer of material has been left out in the packaging, which makes the unbleached brown carton directly visible.
According to FrieslandCampina, the CO2 emission of the new packaging is at least 37% lower compared to the old packaging. The remaining CO2 emission of the packaging will be compensated, thus ensuring that it remains climate-neutral.
Bas Roelofs, managing director of FrieslandCampina Consumer Dairy Netherlands, commented: “An increasing number of consumers wants to make a more environmentally aware choice in the supermarket. They are prepared to do something if this is more favourable for the environment. The new packaging of Campina Organic – without screw cap – offers a simple way to make a contribution to the reduction of CO2 emission and plastic waste.
“We introduce this packaging because it is our ambition to make our entire packaging portfolio completely circular and CO2-neutral, and to further lower the volume of packaging material. This is one of the priorities of the FrieslandCampina Nourishing a better planet sustainability programme.”