A juggernaut in the food and beverage industry, Food & Beverage Asia first came onto the scene in 2001 – and it hasn’t looked back since. Today, the magazine announced its plans to stay on the up and up, with a newly-revamped logo that brings together the best of the established and the new.
The new Food & Beverage Asia logo is an elevation of the brand’s previous logo, with a look and feel that encapsulates the magazine’s tireless passion and verve for providing news and market insights to its readers.
Previously a dark vermilion, the new Food & Beverage logo utilises a carmine colour palette that is designed to easily translate across and digital and physical channels, yet retains its signature colour motif that makes it instantly recognisable to industry peers and professionals.
The new logo also displays an elegant upper-case typeface, which provides a simpler design principle and strong visual identity for the magazine. A classical balance is struck between the serif and sans serif typefaces used in the logo, and lends an air of sophistication to the overall style.
These changes come at a time when the COVID-19 pandemic has caused major upheaval in the food and beverage industry, and the redesigned logotype conveys the magazine’s confidence and strength of character, dedicated to its position at the forefront of the food and beverage industry as a trusted, credible media partner.
The advent of this new logo also heralds the rebranding of the magazine’s corporate identity, expected to be completed by the end of 2020.