Healthy blood pressure is consumers’ top cardiovascular wellness goal, research by Lycored has found.
Nearly 68% of the respondents ranked healthy blood pressure as one of the three CVH goals they most wanted to achieve. Healthy blood cholesterol levels is ranked second at 61%, followed by healthy arteries at 55%, and a healthy circulatory system at 45%.
The results were obtained following a survey among 505 men and women in the US and UK. All were over the age of 50 – the demographic most likely to purchase supplements for cardiovascular health (CVH).
Last year, a clinical trial from MDPI found that Lycored’s tomato extract was linked to “significant reduction” in blood pressure in people with hypertension. The extract is the basis of Cardiomato, Lycored’s mix for cardiovascular supplements.
Cardiomato has also been shown to help reduce levels of oxidised LDL cholesterol, the second greatest concern for the consumers surveyed. Nearly 88% of the respondents were aware that high levels of LDL cholesterol are considered bad for CVH, and 42% of the respondents chose this as one of the CVH risks they most wanted to avoid.
Golan Raz, head of global health division, Lycored, concluded: “Cardiovascular wellness is one of the most important goals for health-focused consumers. As our research shows, blood pressure and cholesterol are two of the most common concerns, and supplementation can play an important role in addressing both. The myriad active nutrients in Cardiomato work synergistically to offer significant, and scientifically substantiated, benefits for cardiovascular wellness.”
