Beyond Meat seals deal to expand plant-based meat production into China

Beyond Meat Food, a wholly-owned subsidiary of Beyond Meat, has signed an agreement with Jiaxing Economic & Technological Development Zone (JXEDZ) to design and develop manufacturing facilities in the JXEDZ, including the production facility to manufacture plant-based meat products including beef, pork and chicken under the Beyond Meat brand in China. The production facilities will be located in the JXEDZ, a development zone with ready access to Shanghai.

Ethan Brown, CEO and founder of Beyond Meat, said: “China is one of the world’s largest markets for animal-based meat products, and potentially plant-based meat. We are delighted and confident that after several months of productive and collaborative discussions, we will partner with the JXEDZ to develop two production facilities, including one of the world’s largest and technologically advanced plant-based meat factories. We are impressed by the capabilities and vision of the JXEDZ, and they are the ideal partner for us in this vitally important country and market.”

Beyond Meat further claimed to be the first multinational company focused solely on plant-based meat production to bring its won major production facility into China.

Micky Pant, senior advisor to Beyond Meat, added: “Beyond Meat is building the perfect road to long term success in China. It has the confidence to set up dedicated, cutting edge production capacity via a wholly-owned subsidiary located on the mainland close to Shanghai. The JXEDZ is a visionary and proactive partner with an excellent record in supporting the food industry.”