Better Juice seals deal with GEA to scale up sugar-reduction technology

Better Juice, a sugar-reduction foodtech startup, has partnered with GEA to scale up and expand its global footprint. This move comes as a part of the former’s commitment to transform the global juice industry through advancing its technology for reducing all sugars in orange juices.

Both companies agreed to collaboratively construct and install the sugar reduction solution to reduce all types of sugars in orange juice and market the system globally. Under this partnership, GEA will engineer, design, manufacturer, and install the bioreactor that reduces sugars via Better Juice’s enzymatic process. Better Juice will produce the immobilised microorganisms for the enzymatic process.

The agreement contributes to Better Juice’s goals of broadening its outreach and support to the global juice industry. The company claimed its technology is able to address the sugar-reduction conundrum “without negatively impacting the natural nutritional values and prebiotic benefits of fresh orange juice”.

The start-up’s enzymatic technology uses all-natural ingredients to convert fructose, glucose, and sucrose into prebiotic dietary fibres and other non-digestible molecules. It is said to reduce up to 80% of sugars in orange juice. Better Juice’s non-GMO technology is designed to target the specific sugar composition in orange juice to create a low-calorie, reduced-sugar product with a delicate sweetness, without sweeteners or other additives used to replace in sugars.

Eran Blachinsky, founder and CEO of Better Juice, added that the collaboration will allow for smooth integration of our enzymatic technology into juice production companies seeking to meet the sugar-reduction trend.

GEA will design three instruments with small, medium, large production capacities within several months to address various requirements of juice companies. The 200-litre device is expected to be launched in coming months. Each device will be customised to the manufacturer’s needs and limitations, with Better Juice and GEA providing full-service support.