Berlin Packaging’s Significant European Expansion Continues with Acquisition of Vetroservice

Storied Italian company adds additional depth and breadth to Europe’s
 largest packaging distributor


Berlin Packaging, the largest full-service supplier of glass, plastic, and metal containers and closures, announced today the acquisition of Vetroservice srl, a packaging supplier strategically located in the heart of central Italy’s food and olive oil region. Vetroservice has a long and rich history, starting in the early 1900s as a rope covering company for the famous “Fiasco Chianti” wine bottle, and expanding operations to serve as an important supplier of glass packaging for the food and wine markets.

Berlin Packaging is a $2.6 billion global supplier of rigid packaging products and services to customers of all types across all sectors. The company has a stronghold in North America, where it has operated since 1898, and a rapidly expanding global footprint, including operations in China, South Africa, and five European countries. Berlin Packaging operates in Europe through its Bruni Glass division, headquartered in Milan, Italy and its Bruni Erben division, headquartered in Hadleigh, England.

The global packaging juggernaut continues its rapid expansion in Europe with Vetroservice, marking Berlin’s eleventh overall acquisition since 2010, the fifth in Europe since 2016, and the third in 2019. Considering Berlin Packaging’s track record of seamless integrations and history of strong organic growth, customers and suppliers of both companies will reap significant benefits from the combined operations of Europe’s largest packaging distributor.

With Berlin Packaging’s 40,000+ SKUs, world-class design and innovation centers on two continents, quality consulting, and capital lending, Vetroservice’s customers now have access to a fulsome packaging offering and a wide array of income-boosting services provided at no charge in exchange for new packaging business. Vetroservice customers can also expect bottom line growth, as Berlin Packaging’s mission is to improve the net income of their customers through their unparalleled offering of packaging products and services. 

Vetroservice’s deep experience in packaging for the olive oil, balsamic vinegar, and wine verticals and strategic location in central Italy augments Berlin Packaging’s ability to offer European customers the most complete offering of premium and specialty glass, innovative designs, and unparalleled service for the food and wine markets.

Suppliers of packaging also benefit by tapping into the combined company’s 200+ person sales force, an integral part of the company’s 1,100+ global work force. This team, in conjunction with Berlin’s multi-channel marketing efforts, targets every market that uses rigid packaging, including food, beverage, wine and spirits, pharmaceutical and nutraceutical, personal care, household care, and industrial.

“Having acquired two important European suppliers in the past two months and with more acquisitions in the works, we are well positioned to provide bottom line growth to customers around the world,” said Andrew Berlin, Chairman and CEO of Berlin Packaging. “Like Berlin Packaging, Vetroservice has a long and storied history and over a hundred years’ experience thrilling customers and revolutionizing the packaging business.”

“The Vetroservice acquisition will strengthen our business proposition and support our growth across Italy, said Paolo Recrosio, CEO of Bruni Glass, a Berlin Packaging Company. “With our unparalleled European offering and our deep experience, especially in the food, wine, and spirits verticals, we can continue to grow our company, and more important, help our customers be more profitable.”

The deal has closed integration planning is already underway.