BASF is investing in research, education and innovation to bring more extensive knowledge on the health benefits of Omega-3 to customers in the Chinese food, beverage and supplement market. On March 22, BASF held a seminar entitled “Omega-3s for Every Life Stage” in Shanghai to reveal insights and findings. Renowned experts highlighted Omega-3 formulations for targeted health solutions including cardiovascular health, cognitive function, and the first 1000 days of life that enable customers to deliver the right nutrition to the right people at the right time.
China’s annual supplement market is robust, growing at an average of about 10 percent every year. “At this seminar, we bring attendees up to speed on the latest science-based findings, delivered by well-recognized international experts in Omega-3. Insights and strategic analysis of China’s Omega-3 category reveal opportunities for brand marketers,” said Tina Low, Director of BASF Human Nutrition Asia Pacific, at the event.
In January 2016, BASF received approval from the National Health and Family Planning Commission of the People’s Republic of China to use its high concentrate Omega-3 in supplements and functional foods. This brings new opportunities for tailored health solutions and enhanced compliance through smaller capsule size. “The approval of the high concentrate range is exciting for our market as we see increasing demand for excellent nutrition as a result of growing consumer sophistication in health and increased disposable income,” said Leon Chen, Senior Manager of BASF Human Nutrition Greater China.
BASF has consistently demonstrated its dedication to innovation and holds a leadership position in health and nutrition advocacy. To advance Omega-3 research efforts, and as part of its strategy to invest in health-driven solutions for a growing and aging population, BASF expanded the “NewtritionTM Asia Research Grant” program in 2015 to include Omega-3 research grants in addition to those for plant sterols. This annual program launched in 2012 sees grants awarded to researchers in Asia to study nutrition relevant for Asian demographics and diets. More information about the program can be found at: www.newtrition.basf.com/web/global/newtrition/en_GB/asia_research_grant