‘Plant Craft’ range spans chocolate, cocoa, nut products, fillings and decorations.
Barry Callebaut has introduced the dairy-free ‘M_lk Chocolate’ as part of a ‘Plant Craft’ indulgence range. The new chocolate satisfies the growing demand for plant-based indulgence, particularly among millennials and centennials. The new chocolate is part of a wider portfolio of ‘Plant Craft’ products ranging from chocolate, cocoa, nuts and fillings to decorations.
The new ‘M_lk Chocolate’ is said to be creamy, milky, and has the typical milk chocolate flavour and texture. It is made with an ingredient of natural origin, available to Barry Callebaut. The Barry Callebaut research and development team took two years to develop this innovation.
Pablo Perversi, chief innovation, sustainability and quality officer and head of gourmet at Barry Callebaut, said: “The next generation of consumers is looking for experiences that are tasty, good for them and good for the planet. With that in mind, we aim to accompany the industry in this plant-based revolution.
“With more than 175 years of experience in mastering chocolate, creating indulgent experiences is at the heart of what we do. Through this innovation, we’re proud to offer chocolate creations with all the creaminess consumers love, 100% dairy-free.”
To bring these plant-based products to market, Barry Callebaut has developed a European footprint of dairy-free production facilities, including a chocolate factory in Norderstedt, Germany. The new factory will be the manufacturer’s first facility capable of supplying dairy-free chocolate to the European market, with annual production capacity expected to reach tens of thousands of tons. The factory is expected to be opened in H1 2021.
