Balchem to launch new cold-water-soluble oat-based creamer at IFT First 2024   

Visitors to Balchem’s booth can taste a frappuccino drink made with the VitalBlend Oat 2540 creamer, showcasing the product’s cold-water-soluble and textural properties

Balchem will showcase its food and beverage solutions at IFT First 2024. Under the spotlight will be the latest addition to the company’s portfolio, VitalBlend Oat 2540 – a cold-water soluble creamer unveiled for the first time at the show. Balchem will also present its beverage system offerings, a selection of ingredients that balance sensory profiles with added nutritional benefits. 

Enhancing functional beverages and frappes with VitalBlend Oat 2540

Health and well-being continues to form a vital role in the choices that consumers make. However, as they juggle work, family, physical exercise and social life, consumers crave convenient, high-quality solutions that can fit into their busy schedules. On-the-go, tasty and refreshing, functional drinks have thus seen an increased demand in recent years, with the US market projected to grow at a CAGR of 6.90% from 2024 to 2029.1  

The VitalBlend Oat 2540 thus taps into consumer demand for solutions that not only quench thirst but also provide health benefits. Soluble in cold water, the creamer delivers smooth texture and a rich mouthfeel. Visitors to Balchem’s booth can sample frappuccino concepts that demonstrate the solution’s functions.

Attendees at the show can also learn more about Balchem’s beverage solutions portfolio during the talk “Enhancing solubility: Innovative cold-water solutions for product development” hosted by Angela Yin, account manager for human nutrition and health, and Tammy Thompson, associate scientist for human nutrition and health, at Balchem. The presenters will highlight the company’s portfolio and discuss factors crucial for enhancing solubility across various applications.

Elevating everyday nutrition

In 2023, protein stood out as the most sought-after nutrient among US consumers, with around 67% of them prioritizing its intake.2 However, with 33% of global users being concerned about the texture of high-protein snacks,3 mastering the art of taste and mouthfeel is key. Balchem aims to address this concern with Z-Crisps, extruded collagen crisps developed to elevate the formulation of multifunctional high-protein bars by combining the textural benefit of crispiness with added skin health benefits. Plus, Balchem will also present MeatShure, encapsulated acids and salt that increase production capacity and minimise protein extraction. For brands seeking new co-development opportunities, the company’s team will be on hand to discuss how to incorporate protein into beverages using Injoy Beverage Systems, designed to help manufacturers overcome formulation challenges, improving taste, mouthfeel and more.

“People are leading increasingly busy lives while also taking a more proactive approach to their health, driving demand for convenient and nutritious products. But creating foods and beverages that tick all the boxes is easier said than done,” commented Ria Dake, senior business director of human nutrition and health at Balchem. “With our expertise and cutting-edge technology, we support our customers every step of the way – from ideation through commercialisation. As a complete ingredient system supplier, we’re able to meet specific development needs with maximum flexibility, collaborating with our clients to craft tailored solutions while ensuring a reliable supply chain.”


1 Mordor Intelligence (2024), North America functional beverage market size & share analysis – growth trends & forecasts (2024 – 2029). Available at:

2 Statista (2023), Nutrients consumer try to consume in the United States in 2023. Available at:

3 FMCG Gurus, ‘Consumer Perspectives on Protein Consumption’, 2022