Balchem will return to SupplySide West this month. At this year’s show, the company will introduce its new brand personality to the US market and spotlight its recalibrated premium portfolio — including VitaCholine, K2VITAL, Albion Minerals and OptiMSM. In addition, the recently launched, choline-enriched folate Optifolin+ will be introduced at the event. Visitors can discover how Balchem’s ingredients can support solutions that bolster health for performance at every stage of life. Balchem will also invite attendees to taste a selection of its food and beverage innovations — where health benefits meet mega trends.
“We’re thrilled to introduce Optifolin+ to the US market at SupplySide West. This unique bioactive, choline-enriched folate (L-5-methyltetrahydrofolate) is formulated to empower cellular health and support individuals during pregnancy and child development through to adulthood,” commented Dominik Mattern, VP of science, business development and marketing for Balchem Human Nutrition and Health. “In addition to Optifolin+, we’re bringing even more innovation to the forefront with game-changing solutions like K2VITAL DELTA FERMENTED, vitamin K2 from fermentation in our breakthrough microencapsulated form, and VitaCholine Pro-Flo, the first hassle-free choline for multivitamins. This year, we’re excited to unite these pioneering ingredients under our refreshed brand image, showcasing our ongoing commitment to science-driven, consumer-focused innovation that delivers real value and performance.”
For supplement brands looking to expand into new delivery formats, Balchem will showcase its food and beverage innovations too — an array of products and beverage systems that enhance taste, texture, and aroma. Highlights will include jasmine milk tea with prebiotic fibre, a savoury nut bar filled with protein and encapsulated solutions with choline, as well as ready-to-drink concepts — all crafted to deliver a well-rounded sensory experiences.
Delivering home runs in active nutrition
Balchem is celebrating the theme of “Health for Performance” at this year’s show, reflecting the shift in consumer focus from simply living to thriving at every life stage. To help supplement brands respond to this trend, the company will showcase how its science-backed ingredients can optimise the performance of both fitness lovers and healthy agers, and unlock their full potential.
The ingredient lineup includes:
- • VitaCholine, to support bodies and minds, and VitaCholine Pro-Flo, a microencapsulated technology that is a turnkey solution for incorporating choline in multivitamins;
- • K2VITAL, for healthy bones and heart, including K2VITAL DELTA, now available with vitamin K2 made from fermentation, for stability in K2 + mineral formulations;
- • OptiMSM, enhancing joint health and nourishing hair, skin and nails;
- • Albion Minerals, a premium range of chelated minerals — including magnesium and Ferrochel iron — which cater directly to growing consumer demands.
Visitors looking to elevate performance and wellness may also sample co-branded finished dosage formulations developed with Balchem’s ingredients, in collaboration with US brands Ghost and Applied Nutrition. Balchem’s team will be also be present to offer formulation advise and strategic support for bringing products to market.
For insights on the future of active nutrition, Rodney Benjamin, director of RA/QA, R&D, and technical support at Balchem will conduct a presentation, themed “Nutrients for tomorrow’s reimagined active nutrition formulas” on 31 Oct.
Celebrating a consumer-centric approach
“At this year’s show, we’re also taking the opportunity to highlight our new VitaCholine approach to connect directly with consumers, spotlighting our sponsorship with the New York Jets and the latest collaborations with influencers,” added Mattern. “These activities underscore Balchem’s commitment to bridging the gap between B2B and B2C markets, creating a strong connection that resonates with consumers, boosts brand visibility and ultimately helps our clients stand out on a crowded shelf.”
