Geoff Hawley has been appointed Strategic Development Manager for Baker Perkins Ltd. Geoff has over 30 years’ experience in the food industry worldwide, including spells as Baker Perkins’ international sales manager for the bakery sector based in the UK, and as sales director of Baker Perkins Inc. at Grand Rapids, Michigan.
His new role encompasses wide-ranging responsibilities including strategic and product development, skills development and mentoring, and key account management.
An important part of the job will be to act as the link between Baker Perkins’ customers and its design and engineering teams. Sales Director, Dan Bassett said, “We wanted to make an appointment that would enable us to bring new technology to our customers more quickly, whether it be new processes, new applications for our existing technology or improvements to our current product range. Geoff’s extensive experience and insight into our customers’ operations will be invaluable in helping us respond better to their needs with new ideas.”
Baker Perkins manufactures advanced process technology for the bread, biscuit, confectionery, breakfast cereal, snack and food extrusion sectors, with a particular emphasis on high-output, high–efficiency systems that are hygienic and easy to use.
The company’s strength lies in its process expertise, engineering excellence and extensive service philosophy, extending from design and manufacture through installation and commissioning to Lifetime Support. Innovation centres in the UK and USA provide product and process development capability for customers.