Avoury adopts SABIC’s TRUCIRCLE solutions for certified circular polypropylene

Avoury, the new brand launched by Melitta Single Portions, has collaborated with SABIC’s TRUCIRCLE portfolio of solutions and services to create its organic tea capsules, made from certified circular polypropylene (PP) that uses feedstock made from used plastic. The launch brings forth the use of recycled, transparent plastic tea capsules in the industry, representing another step towards a more sustainable future with products which are easier to recycle and that help to create a circular economy for plastics.

Avoury has been a user of SABIC’s TRUCIRCLE solution for certified circular PP – SABIC QRYSTAL copolymer, which creates the capsules from post-consumer recycled material. The capsules are made for the new Avoury One tea machine launched in 2019, which enables the consumer to make a cup of tea with just a click of a button. Besides being heat resistant, the packaging helps to create a transparent, lightweight design which preserves the quality of the tea leaves while supporting to address food safety regulations required for food and beverage products.

Holger Feldmann, CEO at Melitta Single Portions, said: “We naturally want to ensure an exceptional tea experience and we want to prove that it is possible for resources to be used responsibly. With Avoury tea capsules, we can prove both.”

SABIC’s TRUCIRCLE portfolio and services contribute to the journey towards closing the loop and creating a circular economy for plastics. It showcases SABIC’s circular innovations, and can allow manufacturers reduce plastic waste by using sustainable materials. The TRUCIRCLE portfolio spans design for recyclability, mechanically recycled products, certified circular products from feedstock recycling of used plastic and certified renewables products from bio-based feedstock.