Arla Foods Ingredients targets gamers with new beverage concept

A can of the PROGRAMER beverage concept delivers the nutrition that gamers require to achieve better gaming performance

Arla Foods Ingredients has launched a high-protein concept for gamers who want to level up their nutrition: PROGAMER, a ready-to-drink solution that delivers health benefits for e-sport enthusiasts and their gaming performance.

The concept features energy-boosting ingredients, alongside the whey protein isolate Lacprodan SP-9213, which is clear, provides a refreshing taste and delivers essential and branched-chain amino acids.

Cido Silveira, Arla Foods Ingredients marketing and business development manager – South America, said: “There’s a stereotype of gamers bingeing on unhealthy snacks and guzzling down energy drinks, but a new, nutrition-focused generation is emerging. They want to maintain their energy and concentration levels over marathon sessions, but they also want the many benefits that high-protein products offer. PROGAMER allows manufacturers to formulate unique, refreshing, clear, high-protein solutions for gamers who want more from their energy drinks.”

Protein plays a crucial role in general health, supporting muscle growth, repair and overall body function. Research has also found that consuming essential amino acids leads to improvements in attention and cognitive flexibility. A study on e-sports athletes, meanwhile, showed that sufficient protein intake is associated with improved cognitive performance in gaming.

A 310ml can of the PROGAMER beverage concept features 15g of protein, including 3767mg of branched-chain amino acids. It also contains taurine, magnesium, zinc, caffeine and vitamins A, B3, B6 and B12 to support essential gamer needs such as concentration and vision. In addition, the concept is free from sugar, fat and lactose and contains only 60 kilocalories per can.

Arla Foods Ingredients will showcase the PROGAMER concept at NIS (the Nutri Ingredients Summit) in São Paulo, Brazil, on 23rd and 24th April. At its stand, it will highlight growing opportunities for e-sports nutrition products in the Latin American market – with over half of Brazilian gamers spending more than 20 hours per week playing.

Visitors to the stand will also be able to discover two clear shake concepts made with 100% whey protein isolate ingredients. Go Natural is a fruit-infused flavored water made with Lacprodan ISO.WaterShake. Go Fresh, meanwhile, is a thirst-quenching shake created with Lacprodan ClearShake that has a refreshing lemonade taste.