Arcadia Biosciences partners Three Farm Daughters to develop and market GoodWheat-branded products

Products will highlight GoodWheat’s enhanced nutritional attributes.

Arcadia Biosciences, an American agricultural biotechnology company, has announced a strategic business venture with Three Farm Daughters, a consumer food company, to develop and market food products using the former’s non-GMO GoodWheat technology.

Collaboratively, the companies will develop Three Farm Daughters-branded food products such as flours, pastas and crackers that leverage the enhanced nutritional profiles of GoodWheat ingredients. The products will be sold in grocery stores, on Amazon and through the company’s e-commerce site.

Matthew Plavan, president and CEO of Arcadia Biosciences, commented: “Three Farm Daughters shares our commitment to healthy, high-quality food ingredients and clean labels. We are excited to bring our GoodWheat ingredients to market under the Three Farm Daughters brand, and look forward to new and continued innovation to meet growing consumer demand for healthier food options.”

Arcadia’s GoodWheat portfolio of specialty wheat ingredients contain up to 10 times the dietary fibre of traditional wheat, up to 65% less allergenic gluten, and nearly 30% fewer calories per serving than traditional wheat, the company claimed.

Three Farm Daughters will launch its first product – a refined, non-enriched wheat flour for everyday baking – this September. Sales of baking staples such as flour, baking powder, baking soda and yeast have been at an all-time high during the COVID-19 pandemic, with Nielsen reporting consumers spent 126% more on flour in March and 105% more in April than in 2019.

Mollie Ficocello, president and co-founder of Three Farm Daughters, concluded: “Our family has proudly grown GoodWheat wheat varieties for years, and we know first-hand the difference healthier, quality ingredients make in our diets and lifestyles. And now, we are thrilled to bring our products to the market and help consumers take the guesswork out of healthy eating with our Three Farm Daughters brand.”