By Matevž Ambrožič, marketing and PR director at PharmaLinea
One of the biggest concerns for many companies in 2022 was inflation. With inflationary pressures remaining at high levels in 2023, there is a lot of uncertainty on how to address this situation. We have gathered some of the most recent data projections about inflation globally and prepared a list of tactics with which companies can respond to the current market challenges.
According to Euromonitor data from Nov 2022, inflation is set to peak in 2022. Sources like IQVIA and Mintel vary slightly in their inflation projections, but the consensus is about 8-9% global average in 2022 and a drop to about 5-6% in 2023. Slower economic growth and consequently falling B2B demand for manufactured foods, stabilization of commodity prices, and improvements in the global supply chain are helping to cap inflation growth. However, it remains at a high level and, as forecasted by Euromonitor, it will continue to erode consumer purchasing power. Euromonitor also warns that additional energy price shocks or geopolitical tensions could further add to inflationary pressures in 2023.
The full article can be found here.
