A sweeter life with sugar alternatives

By Christian Philippsen, managing director, BENEO, Asia Pacific

Diabetes and obesity levels have skyrocketed in recent years, prompting more and more consumers to be concerned about their overall health and daily sugar intake.

The number of “sugar-free,” “sugar-reduced” and “no sugar-added” labels plastered on food products seems to be teeming nowadays, and there’s good reason why.

Diabetes and obesity levels have skyrocketed in recent years, prompting more and more consumers to be concerned about their overall health and daily sugar intake. In Asia-Pacific alone, around 227 million people live with type 2 diabetes, and roughly half of them are undiagnosed and uninformed of emerging long-term complications. In addition, the region holds the largest number of overweight and obese individuals — about a billion or two in every five adults.

With these soaring numbers, consumers in Asia Pacific are choosing to embrace healthier lifestyles and eating habits. For example, in Singapore, around two-thirds of survey respondents cited a higher motivation to adopt healthier lifestyles and eating patterns, with three in four stating that physical health is “very much” a priority. Another consumer survey on behalf of BENEO found that 71% of Asian consumers are more interested in ingredients, or food and drink products, that provide protective or preventative health benefits as a result of COVID-19.

This enables food manufacturers in the region to have the opportunity to cater to this increasing demand by providing more sugar-reduced options that allow consumers to indulge while still maintaining their healthy agendas.

The full article can be found here.