A bird’s eye view of South East Asia’s poultry protein sector

Watcharapon Prasopkiatpoka, managing director of Cargill’s protein business in South East Asia, shed lights on the poultry sector in the region, and how best practices can promote stronger consumer demand

With alternative protein pegged to become the next big thing in the protein world, it can be easy to forget the continuing significance of the poultry market, and the business opportunities it delivers. As one of the world’s fastest growing regions, with an appetite to match, Asia-Pacific delivers promising prospects with regard to poultry products, from Korean and Japanese style offerings that are popular with Generation Y and Z consumers, to healthier alternatives.

Regional demand

In South East Asia, Cargill has more than 16,000 team members working together to deliver sustainable, efficient, and nutrition solutions that meet the region’s diverse demands.

“We are proud to play our part in making protein solutions available to consumers on a large, global scale. Conditions remain strong for poultry focused producers, farmers and retailers with signs of continued growth as consumers seek cost efficient healthier protein options to combat inflation and accommodate a more balanced diet,” said Watcharapon. “In Asia, chicken is becoming one of the most preferred sources of animal protein, with consumption rates of 4.11 servings per capita per month.”

These figures are bolstered by the region’s growing affluence. As consumers are increasing their purchasing power, they are adding animal protein products to their diet as a healthy source of essential nutrients. In fact, according to Watcharapon, the OECD and FAO have projected that global meat consumption is expected to increase 7% by 2023, with more than 70% likely coming from poultry.

Read the full article here.