With the KeyKeg®, OneCircle has showcased circularity as an achievable objective in this part of the packaging market. In order to fulfil that promise, OneCircle has created a network of partners for the collection and recycling of recyclable Kegs. It is gratifying to embrace an experienced and specialised partner such as Infinitum as a recycling partner for the Norwegian market. Infinitum has already set up a deposit system and will collect used KeyKegs as of September 2021, recycling them for reuse as new KeyKegs — fully embracing the circular design in all OneCircle Products. 

By introducing a plastic and can deposit scheme for beverages, the Norwegian producers and retailers have created an efficient solution for recycle and reuse valuable material as HDPE, PET and aluminium and this shared focus on sustainability aligns perfectly with OneCircle’s values and ambitions. The Infinitum team will work hard to offer KeyKeg® customers a truly circular solution while also simplifying the collection process for end users. 

Kjell Olav Maldum, chief executive officer of Infinitum, said: “When OneCircle contacted us, we saw this as an exciting challenge to set up DRS for KeyKegs. OneCircle and Infinitum share a philosophy, which they expressed in producing Kegs, as we do in recycling plastic bottles and cans. That is why we are able to excel in environmental solutions with high performance logistic services.”

Cathy Kerssemeijer, account manager Norway of OneCircle, added: “The collection and recycling service that Infinitum delivers, goes above and beyond our expectations. We are truly proud to be able to be part of their ongoing plans for positive change across Norway.”

Thanks to partners as Infinitum, an ambitious leap was made, increasing KeyKeg® recycled-material content from 30 to 45% – a figure that is still moving upward in a continuous improvement process.