Naturex Gives an Extra Boost to the US Greek Yoghurt Category
In the past few years, Greek yoghurt has represented a major opportunity in the dairy sector. However, sales have begun to flatten out, rising only 3 per cent in January 2015. To return the category to its previously strong growth, manufacturers need to find new ways to stand out of the crowd and appeal to consumers. To help them achieve this, Naturex’s SPRINGlab innovation team has developed a savoury yoghurt concept that harnesses …
