Taura’s Named-Variety Fruit Pieces Add a Touch of Class to Baked Goods and Snacks

Bakery & Cereal Products

Manufacturers of baked goods and snacks can now include concentrated fruit pieces with authentic provenance in their products thanks to the latest innovation by Taura Natural Ingredients.

Tapping into the theme of ‘Rooted & Real’, Taura’s new URC® speciality range includes named-variety fruit ingredients made from France’s unique Normandie apples and apricots du Roussillon, as well as delicious American Concord grapes.

Raf Vanlommel, Taura’s Marketing Manager for EMEA, said: “All of our ingredients are of the highest quality, but these are something special. They retain all the flavour characteristics of the original fruit variety, adding a touch of class to a product. If you’re looking to create a point of difference and appeal to more discerning consumers, then these pieces are the perfect fit.”

With many of today’s consumers keen to know the origins of the food they eat, the fruit pieces are perfect for inclusion in premium biscuits, cookies, cakes, chocolate and bars. They can also be eaten on their own as a tasty snack.

Taura will showcase the new fruit pieces with provenance at Food Ingredients Europe 2015, on Stand 6L59. Visitors will have the opportunity to see, handle and taste these and other ingredient and snack solutions based on real fruit.

URC® (Ultra Rapid Concentration) is a unique process of concentrating the taste, texture and natural goodness of fruit into pieces, flakes and pastes for use in applications such as baked goods, confectionery, chocolate and snack bars.