Snacks & the City: New Health to-Go Concept
Arla Foods Ingredients has launched Health to-Go, an innovative protein-rich ingredient solution that can be used to create convenient snack products that will appeal to the growing number of people living in urban areas.
The new Health to-Go solution is a combination of Nutrilac® PB-8420 proteins and Capolac® calcium from milk. It is suitable for use in snacks, juices and milk-based drinks. To illustrate how it can be used in snack applications, Arla Foods Ingredients has created Protein & Calcium Bites. The bites are tastier than standard protein bars and offer longer-lasting softness. They are rich in dairy proteins that have excellent amino acids and DIAAS profiles.
Troels Laursen, Head of Health & Performance Nutrition at Arla Foods Ingredients, said: “Convenience is already an unstoppable mega trend in the food industry, and in the past few years has been communicated on-pack more frequently than any other benefit. In fact, 82 per cent of newly launched food and beverage products have featured a convenience-related claim this year, according to Innova.”
He continued: “We expect this trend to carry on growing as more consumers migrate to towns and cities and their lifestyles become more frantic and stressful. Health to-Go, as illustrated by the Protein & Calcium Bites, taps into their needs by providing the potential to create great-tasting and healthy snacks that can replace a full meal, or keep them going until they eventually get the chance to sit down and eat one.”
It is estimated that snacks currently provide nearly a quarter of our daily energy intake, and 42 per cent of our daily sugar intake. However, snacks lack a large percentage of the key nutrients we need. High-sugar snacks also tend to be less satiating, resulting in constant hunger cravings. Arla Foods Ingredients’ Health to-Go concept addresses this problem by offering an alternative to the many unhealthy snacks on offer, which can contribute to excess energy intake, leading to obesity and diseases such as type-2 diabetes.
Snacks high in whey protein deliver excellent satiety and can have a favourable effect on blood glucose levels, weight and body composition. Meanwhile, in addition to supporting bone health, calcium has been shown to positively influence fat loss by reducing the absorption of dietary fat during a meal.
After convenience, health remains the second-most frequently communicated benefit on-pack, featuring on 46 per cent of all new food and beverage products launched globally in 2015, according to Innova.