Editor’s pickYakult Korea’s first aseptic beverage launched in Ecolean

19-03-2020

Yakult has launched its first aseptic food and beverage products on the South Korean market, in Ecolean Air Aseptic lightweight packages. The first two launches match health-oriented products with convenient packaging, elevating the South Korean consumers’ experiences.

Hong Heonghyeon, marketing manager for Yakult Korea, commented: “The Ecolean package is the perfect fit for us, since it is lightweight and flexible, yet extremely durable. We have already seen a huge interest from consumers.”

Yakult is a global food and beverage manufacturer, and the “first” beverage on the South Korean market for ambient distribution, marks a move into the aseptic segment with new opportunities to follow. Hyfresh ready-to-drink tea launched in Ecolean Air Aseptic 125ml package, is developed with Pyunkang medical institute; and Hyfresh ready-to-drink vegetable soup, in Ecolean Air Aseptic 200ml, is a nutritious vegetable-based creamy soup.

Hong continued: “We are developing food and beverage products responding to health concerns in typical modern lives. Marking the launch of our health-oriented ready-to-drink tea, we are addressing the need for self-care. The same can be said about our launch of Hyfresh vegetable soup, bringing an end to health concerns derived from vegetable-poor diets.

“This is so important to us, to be able to make a difference in the consumers’ everyday life, and we feel that with Ecolean that promise is strengthened.”

Yakult’s products in Ecolean packages will be offered through the concept of Yakult sales ladies, offering cool drinks door-to-door and on the streets. The products will also be available through e-commerce.

Filling is performed by Vilac, a Yakult-owned company with several brands within the food and beverage segment, as a co-packer.

Johnny Sajland, Global Sales Director, Ecolean, added, “This also marks Ecolean’s first launch in South Korea, and we are looking forward to showing consumers the benefits of our lightweight packages – being microwaveable and easy to use. Brand owners using lightweight packaging are not only reporting cost savings but also an improved environmental profile and brand image among other advantages.

“This will be a great match, with both Yakult products’ added-value offering and with consumer’s everyday lives.”