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Tag: Beverages

Energy Drinks Brands Look to Organic Ingredients and Innovative Flavours to Tide Over Difficult Times: GlobalData

29-08-2018
Energy Drinks, Organic, Beverages, Innovation, Trends

Ever more under fire, energy drinks have been linked to a handful of medical conditions and health concerns. The resulting media scrutiny has slowed down the growth of the category. As a result, some of the brands are coming up with innovative launches featuring organic ingredients and innovative flavors to avoid consumer backlash and tide over …