Symrise expands footprint in Indonesia


The expanded innovation centre affirms Symrise’s efforts in strengthening presence in emerging South-east Asian markets with location close to sustainably cultivated raw materials

Symrise has invested in its location in the Indonesian capital Jakarta. The company officially opened the expanded innovation centre on 10 October 2019. With this modern facility, Symrise will be able to develop creative solutions for fragrances, cosmetics, food and beverages. These applications are specifically designed for the Indonesian market, and can directly be presented to customers on site. Diana Food, the natual solution provider, has also been using the facility to engage with customers in one location to extend its footprint in Indonesia. 

Dr Heinz-Jürgen Bertram, CEO of Symrise, said, “With our expanded location in Jakarta, we are emphasising the importance of the Asian region for our company. Indonesia is already a key market today, and will continue to be so in the future. Over the past 10 years, we have more than doubled our sales and generated an annual growth rate of around 8%”

Indonesia is the largest economy in South-east Asia. The proportion of middle-income groups has been on a rise, and purchasing power is steadily increasing, said Symrise. 

The company has significantly increased the innovation and laboratory capacities for taste, scent and care. The perfumers have access to application laboratories with a wide range of modern test and evaluation equipment. The space for technologists in the Flavour division has more than doubled. In the new centre, they will extend the development of flavourings for the local market, for example, solutions for beverage applications, sweet goods, and savoury products. The results can be evaluated with the latest technologies as well. The team can also present final products to their customers directly on site. 

Through the expansion, Symrise has almost doubled its profile in Scent & Care and Flavour with application possibilities for fragrances, cosmetic ingredients and flavourings for beverages, sweet and savoury products. Dr Bertram and additional management representatives have travelled to Jakarta for the opening ceremony, highlighting the region’s strategic relevance for the company. 

Indonesia: Strategic raw materials and sustainability-oriented consumers
Dr Bertram added, “Consumers in Indonesia as well as South-east Asia are increasingly looking for sustainable products and have a strong focus on their health and well-being. At the same time, we have early on realised how important the access to strategic raw materials is. Most of our products are based on natural raw materials, and many of them come from Indonesia, such as aromatic patchouli and cloves.” 

For instance, patchouli is grown on the Indonesia island of Sulawesi. Symrise maintains sustainable partnerships with local farmers, giving the company direct access to sources of valuable raw materials. It also contributes to the effective protection of ecosystems and to the improvement of life in local communities. 

Using local developments for creations
In the three Flavour, Scent & Care and Nutrition segments, Symrise is represented at around 100 locations globally with more than 30,000 products. The company purses a common goal in all regions: to develop locally. This is also the case in Indonesia. 

Dr Bertram explained, “For example, the characteristic Asian ingredient ginger is found in foods, drinks, fragrances and cosmetics. We develop and manufacture solutions for Indonesian companies and consumers. Going forward, we will be better positioned to significantly accelerate product development for our local customers in Indonesia.”